Job Title: Head of Marketing
Location: Bangalore
Experience: 7 to 10 Years
Job Description:
We are seeking a highly skilled and dynamic Head of Marketing to lead and oversee
all marketing initiatives. This leadership role is crucial in driving the
company’s growth, market positioning, and brand awareness. The ideal candidate
will be based out of our Bangalore office and will lead a team to create, implement,
and manage comprehensive marketing strategies.
Key Responsibilities:
- Develop and Implement Marketing Strategies: Design and execute innovative
marketing strategies to enhance brand visibility, lead generation, and customer
acquisition, aligning with company objectives.
- Team Leadership: Lead, mentor, and manage the marketing team, ensuring the
team’s alignment with company goals and driving individual and collective success.
- Brand Management: Enhance brand positioning, ensuring consistent brand
messaging across all platforms and marketing campaigns.
- Product Marketing: Collaborate with the product and sales teams to develop
effective product marketing strategies and sales enablement tools.
- Digital Marketing & Online Presence: Oversee digital marketing efforts, including
SEO, SEM, social media, email marketing, and content strategy to maximize online
presence and customer engagement.
- Market Research & Analysis: Conduct market research, analyze trends, and
identify
opportunities for growth. Utilize insights to adapt marketing strategies.
- Budget Management: Manage the marketing budget effectively, ensuring optimal
allocation and maximum return on investment (ROI).
Key Competencies:
- Leadership Skills: Proven experience in leading and inspiring a high-performing
marketing team.
- Strategic Thinker: Ability to develop, articulate, and execute marketing strategies
that align with business objectives.
3. Analytical Mindset: Strong analytical skills to interpret data, metrics, and market
trends to drive decisions and strategies.
- Innovation and Creativity: Capability to introduce innovative and creative ideas
that set apart in the market.
- Digital Expertise: Proficiency in digital marketing tools, SEO/SEM, content
marketing, social media, and CRM systems.
- Collaboration and Communication: Excellent interpersonal and communication
skills to collaborate across teams and communicate effectively with stakeholders.
- Adaptability: Capacity to work in a dynamic, fast-paced environment, adapting to
changes and challenges.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree
- preferred.
- Minimum of 10 years of experience in a senior marketing position, preferably within
- the technology or SaaS industry.
- Proven track record of successful marketing campaigns and initiatives with demonstrable
- results.
- Prior experience managing a marketing team.